Vermont Federal Credit Union wanted a creative spot that would speak to appreciating local values. A lot of companies wish to take advantage of the local creed, but simply stating that you are local doesn’t really mean that you know what being local means or what the value of being local is.
As a Vermont video production agency we studied the demographic that Vermont Federal wanted to reach, and devised a campaign that was entertaining, bold, but touched on the value of being local. Because Vermont Federal has been part of the community for so long, and because being local is in the name we decided to pitch the idea of appreciating what you have.
Some of their direct competitors at the time were advertising their features and/or interest rates. But, we’ve noticed that all of the features are the same across all the credit unions. The only real differences were the customer service and the personality of the brand.
The concepts that RetroMotion help develop with Vermont Federals marking director help convey the message that Vermont Federal has always been here for you, and that they are approachable and fun. These light hearted advertisements are meant to build a brand not only based on numbers or features, but on also on personality. So, what does a cat, and a credit union’s advertising have in common?
author: Justin Bunnell/producer & post-supervisor @ retro-motion.com